Zebra Technologies Corporation (ZBRA) announced its collaboration with Google Cloud (GOOGL), Android, and Qualcomm Technologies (QCOM) to help enterprises deliver transformative customer experiences along with improved employee productivity and insights powered by generative AI. These new, innovative capabilities will be previewed next week at the 2024 Google Cloud Next in Las Vegas. “We want to shift conversations around generative AI from ‘how’ it works to ‘what’ it can do to create new ways of working that make everyday life better for organizations, their employees and those they serve,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “We now see the merging of planning and execution systems in the enterprise. Generative AI will accelerate that with finely tuned, real-world models that can schedule and automate tasks, respond to requests, and give recommendations based on the context of a situation in a worker’s moment of need.”
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