Yunji announced that the final large-scale promotional event before the Lunar New Year, the New Year Festive Goods Shopping Festival, successfully concluded at the end of December 2022. The Event showcased and promoted Yunji’s flagship products across a wide variety of different categories. Following the recent relaxation of COVID restrictions, Yunji has sharpened its focus on the development of its range of healthcare and pandemic prevention products. Among the company’s private labels, the high-end health food brand Baiyueshan’s nutritious products continued to be megahits with users. The brand’s freeze-dried sea buckthorn powder and autumn pear grease have proved especially popular, with the buckthorn powder selling out within 10 hours, generating RMB 20M in sales. Building on its pledge to help its users better meet their health care needs, the company is ensuring that pandemic prevention and treatment products are available for purchase on its platform. Facing a complex external environment and nationwide shortages, Yunji is leveraging its robust supply chain capabilities and deploying additional resources to guarantee its users affordably-priced necessities including face masks, disinfectants, and pulse oximeters. As the Lunar New Year approaches, the company is dedicated to offering a seamless, high-quality shopping experience to all of its users during the festive period.
Published first on TheFly
