YouTube debuts Music AI Incubator, teams with UMG on AI music tools

The Chief Executive Officer of YouTube (GOOG;GOOGL), Neal Mohan, said in part earlier on the company blog: “Today, AI is moving at a pace faster than ever before…. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point ..we’re working closely with our music partners, including Universal Music Group (UMGNF), to develop an AI framework to help us work toward our common goals…we will embrace it responsibly together with our music partners. Advancements in generative AI are no longer a future promise. Millions of people already embrace it in their day-to-day lives, from finding useful information to increasing creativity and productivity. And YouTube creators in particular have embraced AI to streamline and boost their creative processes. .. we’re introducing YouTube’s Music AI Incubator. The incubator will help inform YouTube’s approach as we work with some of music’s most innovative artists, songwriters, and producers across the industry, across a diverse range of culture, genres, and experience. To kick off the program, we’re working with Universal Music Group – a leader in the space – and their incredible roster of talent. To kick off the program, we’re working with Universal Music Group – a leader in the space – and their incredible roster of talent. his talented group will help gather insights on generative AI experiments and research that are being developed at YouTube. We’re also excited to welcome our partners across the industry into the program as we move forward.”