Xcel Brands, Christie Brinkley form joint venture to develop TWRHLL

Xcel Brands announced of its newly formed joint venture with supermodel, actress and entrepreneur, Christie Brinkley to develop TWRHLL, a lifestyle and apparel brand, for distribution in retail and livestream channels. Initial launch of TWRHLL is expected in the spring of 2024. Christie Brinkley will serve as the public face and voice of the brand, including appearing on broadcast and streaming services. “Christie is an icon, whose timeless elegance remains at the forefront of fashion,” stated Robert D’Loren, Chairman and Chief Executive Officer of Xcel Brands. “She is the perfect partner for Xcel Brands, as we continue to build a dynamic roster of brands supported by vibrant personalities that drive our retail strategy and establish powerful connections to consumers through live-selling channels.”