WPP announces acquisition of social influencer marketing agency Obviously

WPP announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. "Obviously offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and robust reporting and analysis. Its team of nearly 100 people will join VMLY&R’s network, accelerating the WPP agency’s investment in award-winning data and social media work. Obviously’s tech offerings include automating processes; streamlined workflow between influencers, clients and internal teams; and enhancing data to deliver real-time campaign and audience insights. The agency’s unique data analytics infrastructure also leverages AI to deliver predictive analysis and assess campaign pricing and benchmarking," WPP stated.