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WPP acquires German healthcare specialist 3K Communication, no terms
The Fly

WPP acquires German healthcare specialist 3K Communication, no terms

WPP announces that it has acquired 3K Agentur fur Kommunikation, 3K , "one of the leading healthcare specialist PR agencies in Germany," noted the company. 3K will become part of the Hill+Knowlton Strategies global network, strengthening its healthcare presence in Europe and expanding its operations in Germany. Founded 25 years ago, 3K is known for its expertise in healthcare, biopharmaceuticals, and related sciences, working with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups. The addition of 3K aligns with WPP‘s strategic focus on healthcare and marks the company’s continued investment in Germany. In the second half of 2022, WPP appointed Wendy Lund as Chief Client Officer for Health & Wellness and FM Schmidt as WPP’s first President of the German market. The acquisition is also the latest milestone in H+K’s ongoing transformation. The agency has grown more than 25% over the last two years, expanding its global leadership team – including Brenna Terry as Global Chair of Healthcare – and acquiring the JeffreyGroup in Latin America.

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