William Blair recommends investors add to SoFi Technologies (SOFI) positions post the Q2 report despite the 7% rally in the premarket. The Street is only starting to appreciate the extent and speed of the company’s “disruptive” digital banking offerings, the analyst tells investors in a research note. William Blair believes traditional banks will “rapidly” lose market share to SoFi as the company expands its savings, spending, lending, investing, and advice offerings. The firm’s 2026 projections imply a roughly $30 share price, or over 30% upside from current levels. It keeps an Outperform rating on the name. The stock in premarket trading is up 9% to $22.93.
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