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Wheels Up appoints David Godsman CDO, Kristen Lauria as CCMO
The Fly

Wheels Up appoints David Godsman CDO, Kristen Lauria as CCMO

Wheels Up Experience announced two key additions to its senior management team to amplify its customer-focused business strategies and deliver on its profitability objectives. David Godsman will join as Wheels Up’s first Chief Digital Officer to lead the company’s digital transformation and technology initiatives. In addition, Kristen Lauria will join as the company’s new Chief Customer and Marketing Officer to focus on Wheels Up’s member value proposition and customer acquisition. Godsman joins from Foro where he served as CEO and Director. At Wheels Up, Godsman will oversee the company’s Digital Product, Technology and Data Services teams and focus on leveraging its technology investments and infrastructure to drive business results, further improve operations and deliver an extraordinary member experience. Lauria succeeds Lee Applbaum who is departing Wheels Up to focus on personal and entrepreneurial ventures. She steps into an expanded role that includes overseeing the company’s brand, creative and customer acquisition and retention, as well as a special focus on the member and customer experience. She is already well versed in the business, having worked with the company as a management consultant since January 2023. Godsman will officially join on June 1 and will be based in Charlotte, N.C. Lauria will join on May 15 and will be based in New York.

Published first on TheFly

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