WD-40 price target raised to $256 from $232 at DA Davidson

DA Davidson raised the firm’s price target on WD-40 to $256 from $232 and keeps a Buy rating on the shares while also naming the stock to the firm’s s “Best-of-Breed Bison” initiative, which focuses on long-term best-in-class companies with sustainable competitive moats. The company brand’s blue and yellow “shield” represents valuable brand equity, the analyst tells investors in a research note, stating that the WD-40 brand is memorable, easily recognizable, and known for its superiority in quality and reliability.