Walmart partners with Spanish soccer league La Liga

Walmart (WMT) and La Liga, the European soccer league, entered a partnership that will aim to celebrate the sport and connect with its fanbase in the U.S. The ElClasico match will have a presenting partner in Walmart. Through its partnership of ElClasico in the U.S., Walmart will help bring the game to American fans via large-scale viewing events, ElClasico-inspired concerts, meet-and-greets with LALIGA Legends, bespoke ElClasico content, co-branded merchandise, and retail activations. The partnership will also debut a new visual identity for ElClasico-featuring Walmart as presenting partner-that will be used across all match-related properties and executions in the U.S. and Canada. First played in 1929, the contest between FC Barcelona and Real Madrid is watched by 650 million people across 180+ countries. ElClasico is scheduled to be played the weekend of Oct. 25-26, 2025 and May 9-10, 2026. Walmart and LALIGA will kick off their multi-year partnership with a weekend full of events from Oct. 24-26 in Houston timed to the first playing of ElClasico this season.