Walmart announces launch of bettergoods, a private food brand

Walmart announced its latest private brand innovation, bettergoods: “a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value,” the company said. Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market. “Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, senior vice president, private brands, food and consumables, Walmart. “Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.” Bettergoods items range from under $2 to under $15, with most products available for under $5.