Walmart announces addition of NBCUniversal to Connect Partner Lab

In a post to Walmart’s (WMT) corporate blog, Sylvia Yam, Senior Director of Strategy and Business Development, Walmart Connect, said in part: ” Walmart Connect, we are constantly searching for new ways to create meaningful connections between brands and our customers wherever discovery and purchase happens. We create highly personalized shopping experiences designed to make it easier for customers to discover the right product at the right price and the right time. One way we do that is through the Walmart Connect Partner Lab. This is a testing ground to improve and innovate new opportunities for omnichannel connections across social media, livestreaming and more. And to deliver even greater value to brands advertising with Walmart. Today, we’re sharing the latest results from test-and-learn partnerships with Roku, TalkShopLive and TikTok. We’re also announcing the addition of NBCUniversal to the Partner Lab. We’re partnering with NBCUniversal to test a first-to-market offering: closing the loop on retail media-powered ads within live sports streaming. This will mark the first time NBCUniversal’s live sports streaming inventory will be available through a retail media network – just in time for this autumn’s prime sports seasons and holiday campaigns. Brands will be able to use Walmart Connect’s unparalleled targeting and measurement to reach streaming viewers during live sports programs.”