Waldencast announced the formation of a new Creative Council. The interdisciplinary team of industry disruptors will come together to help Waldencast stay ahead of the curve by ideating on long-term macro and micro-trends in the beauty and wellness industry, and to ensure the Company evolves to meet customer needs now and in the future. The Creative Council will be led by Mazdack Rassi, Co-Founder and Chief Brand Officer at Milk Makeup and newly-appointed Global Brand Director at Waldencast. Each member of the Creative Council has founded or built businesses that positively impact their respective industries across beauty, retail, design, branding, and more. In addition to Mr. Rassi, the members include: Mona Kattan, Founder of Kayali Fragrances, and Co-Founder and Global President of Huda Beauty; Geoff Cook, Partner at Base Design; Jyothi Rao, Board Director, Strategic Advisor & Mentor; Piers North, Creative Director; Brooke Wall, Founder and Chairperson of The Wall Group; Roger Schmid, Fragrance Expert Executive,
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