The Vita Coco Company (COCO) is celebrating World Coconut Day on Roblox (RBLX) this September 2 by introducing a new giant coconut just off the coast of Coconut Island in “The Coconut Grove.” Visitors of The Coconut Grove can play new mini games and challenges inside the giant coconut that will teach them about responsible farming practices and help support the brand’s Seedlings for Sustainability efforts. The experience allows visitors to learn new coconut facts, including the many ways coconuts can be used. They will also earn CocoCoins and event points that can be redeemed for exclusive avatar wearables.
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