Vita Coco expands social impact program to Brazil

The Vita Coco Company announced the expansion of its social impact program, The Vita Coco Project, to Brazil. The Vita Coco Project was founded in 2014 through the Company’s Environmental and Social Initiative program to support and empower coconut sourcing communities. To date, The Vita Coco Project, through its local partners, has distributed more than 370,000 seedlings and trees, trained more than 1,000 farmers in regenerative agricultural practices and constructed 36 classrooms and schools in the Philippines and Sri Lanka. In the Philippines, farmers participating in the project have seen an 88% increase in their income. In partnership with Brazilian environmental nonprofit Apremavi, The Vita Coco Project will support the planting of trees in both urban communities and in forests nationwide. The reforestation efforts will protect habitats for some of Brazil’s native species and drive the impact of the initiative beyond coconut farming.