Citi lowered the firm’s price target on Vipshop to $20 from $25 and keeps a Buy rating on the shares after the company reported a “mixed” Q1. Major e-commerce platforms stepped up investment and spending in offering low-price strategy through heavy subsidies, but Vipshop, as a smaller player with goal to maintain profitability, “didn’t join the competition,” notes the analyst, who sees its soft guidance outlook as likely to persist in the second half.
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