Victoria’s Secret to maximize supplier diversity efforts

Victoria’s Secret & Co. announces its social impact and amplify its commitment to diversity, equity and economic empowerment through its unique partnerships and programs. As part of this commitment, VS&Co is working closely with a select group of minority-owned cotton farms in Northern Alabama, including Bridgeforth Cotton, Larkin Martin Farm, Spruell Farms, and Blythe Cotton Company. VS&Co is creating more economic opportunities for the minority-owned farms with greater visibility into who is growing the cotton and how it is grown. “As we strive to create a better future for our organization and our world, we are committed to embedding DEI in all facets of our business, including in our supplier base,” said Dein Boyle, Chief Operating Officer, VS&Co. “We are incredibly proud to be bolstering this work by building transparent, direct relationships with minority-owned cotton farms in the U.S. We have set out to disrupt standard operating procedures in the global fashion industry through these direct-to-farm relationships, ultimately resulting in more money going straight to the farmers who can then invest more in their businesses. We are at the beginning of this journey and hope to continue to pave the way for the industry at large.”