Viant price target raised to $14 from $8 at Craig-Hallum

Craig-Hallum analyst Jason Kreyer raised the firm’s price target on Viant to $14 from $8 and keeps a Buy rating on the shares. Looking ahead, the prospects are ripe for Viant to build on 2023’s success, particularly given it ended the year with the largest pipeline of new wins, which offers much more opportunity in wallet expansion, the firm says. Craig-Hallum believes AI tools, HHID, and steady moves up-market are driving the improved pipeline, and should bear fruit in sustained above market growth as 2024 progresses. With increased enthusiasm behind CTV, as well as tailwinds from cookie deprecation set to drive share gain opportunities this year, the firm sees continued opportunity in Viant shares.