Viant initiated with a Buy at B. Riley

B. Riley analyst Zach Cummins initiated coverage of Viant (DSP) with a Buy rating and $14.50 price target The stock is down 57% year-to-date due tariff headwinds, the loss of a notable advertiser, and competitive concerns with Amazon, the analyst tells investors in a research note. The firm believes the selloff presents an attractive opportunity. Connected television accounts for 45% of total advertising spend on Viant’s platform and is positioned to expand in the coming years as the company’s “differentiated” data and expanding AI suite support sustained double-digit ex-traffic acquisition cost revenue growth, contends Riley.