Veritone in content licensing agreement with Tennis Australia, no terms

Veritone announced a content licensing agreement with Tennis Australia, the governing body of tennis in Australia and host of the prestigious Australian Open, one of the sport’s four annual Grand Slam tournaments. The agreement enables Veritone to license archival match footage from the Australian Open to content buyers in North America. Veritone’s extensive customer base in advertising, documentary, editorial, arts and entertainment can now curate, source and license diverse tennis media through a single, streamlined platform. “We are excited to partner with Veritone to help drive the value of our archival media licensing business in North America,” said John Garcia, Head of Media Business Development, Tennis Australia. “We trust Veritone’s deep heritage in managing Grand Slam tennis rights and are excited to enable licensees in North America with greater access to the Australian Open archive.”…The Australian Open 2024 was a record-breaking event, reaching over 2.17 billion people globally.