Veritone announces strategic partnership with Creative Artists Agency

Veritone announced a strategic partnership with Creative Artists Agency CAA , the world’s leading entertainment and sports agency, to power theCAAvault, an industry-leading synthetic media vault conceived by CAA to serve the entertainment community. As the technical launch partner for theCAAvault, Veritone is ingesting, organizing, and storing the digital talent assets, driving industry-wide innovation and delivering positive, ethical use of AI for the entertainment industry. CAA is accessing Veritone’s Digital Media Hub DMH technology for theCAAvault to store the intellectual property of the participating talent’s name, image and likeness. TheCAAvault offers a secure repository to store invaluable assets and all associated metadata, like synthetic counterparts, including digital scans and voice recordings. Talent has access to a unique personal vault, which enables secure storing and sharing to safeguard their name, image and likeness.