Vera Bradley eliminates CCO, CRO and president roles in leadership streamlining

Vera Bradley announced a new streamlined corporate structure designed to drive cost savings, add more focus on marketing and merchandising, and position the Company to deliver steady top- and bottom-line growth. As a part of the reorganization, the Company has eliminated the positions of Vera Bradley Brand President, Chief Creative Officer, and Chief Revenue Officer. As a result, three members of the Vera Bradley Brand executive team – President Daren Hull, Chief Creative Officer Beatrice Mac Cabe, and Chief Revenue Officer Mary Beth Trypus – have departed the organization. "Daren, Beatrice, and Mary Beth each have made many meaningful contributions to the fabric and culture of our Company," Jackie Ardrey, President and Chief Executive Officer of VRA commented. "Individually, each has made a big impact on Vera Bradley and the Company we are today. Their influences will be with us for years to come.