VEON announces that Jazz, its digital operator in Pakistan, is launching ROX, a new mobile service brand to serve the digital natives of the country with an integrated lifestyle experience. ROX is designed to appeal to the digital-first generation of Pakistan and provides a range of digital lifestyle services through a dedicated mobile app. Launched with a slogan “Vibe Hai” which means “Feel the Vibe”, ROX offers several “Vibe” bundles with which customers will enjoy easy onboarding and digital subscriptions from Jazz and partners. Among the offers are Jazz services including streaming app Tamasha, games app GameNow, music app Bajao as well as food delivery, ride hailing, discount aggregator and ticket booking from partners.
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