Universal Parks announces plans for family-focused theme park in Texas

Universal Parks & Resorts announced plans for "a one-of-a-kind theme park, unlike any other in the world, specifically designed to inspire fun for families with young children." The unit of NBCUniversal, a subsidiary of Comcast (CMCSA), stated: "The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience. It will be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and fun food and beverage venues. Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations. Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand. Universal Parks & Resorts selected the city of Frisco, in North Texas, as the area for this new concept given the city’s growing population and ability to attract businesses to the area… More details about the project will be revealed over time." Universal competes in the theme park space with Disney (DIS), Six Flags (SIX), Cedar Fair (FUN) and SeaWorld (SEA). Reference Link