Ulta Beauty outlines future plans at investor day

Ulta Beauty will host its 2024 Investor Day, where the management team will outline Ulta Beauty’s strategic priorities. Ulta Beauty plans to: accelerate new store openings, targeting 1,800+ stores over the long-term; drive loyalty program growth to 50M members by 2028 by reaching new segments of beauty enthusiasts; deepen guest engagement through community building and advanced personalization; investing in key differentiators including its store associates and stylists, service offerings, and events. “Ulta Beauty is a leader in a growing category with a proven model and substantial financial strength to invest and power our long-term growth,” said Dave Kimbell, chief executive officer. “More than 30 years ago, Ulta Beauty was the original disruptor in beauty bringing All Things Beauty. All In One Place(R). While beauty has continued to expand and evolve, we remain true to our core purpose – we champion beauty for everyone, helping every guest discover their own possibilities through the power of beauty. The strategic priorities announced today are designed to amplify our differentiated model and drive relevant innovation to meet evolving guest needs, positioning Ulta Beauty as the destination for beauty enthusiasts for a lifetime. This plan will enable us to drive strong growth and capture greater market share in beauty and wellness. We have consistently delivered exceptional results over time, and we are well positioned to build on this record of profitable growth and shareholder value creation. We remain confident in and excited about the future of Ulta Beauty.”