UAW targets 30% pay raise to satisfy workers, woo new members, Bloomberg says

The United Auto Workers union wants to emerge from its strike against Detroit’s three major automakers with at least a 30% pay raise, Bloomberg’s David Welch, Keith Naughton, and Gabrielle Coppola report, citing people familiar with the matter. That’s the level – which is lower than the around 40% hike it initially proposed to Ford Motor (F), General Motors (GM) and Stellantis (STLA) – that the union believes will allow it to satisfy existing members and organize non-union plants, the authors say. A wage bump of at least 30% is expected to generate interest from non-unionized auto workers and help grow the union’s membership, according to the people. The union’s president, Shawn Fain, is on a mission to expand the UAW by organizing future electric-vehicle battery plants and by targeting workers at Tesla (TSLA) and the U.S. plants of Asian and European automakers, two people said.