Citi analyst Ronald Josey raised the firm’s price target on TripAdvisor to $28 from $23 and keeps a Neutral rating on the shares ahead of the Q1 report. The analyst looks for results at brand Tripadvisor to continue to improve, specifically across its experiences and generative artificial intelligence integrations, which the firm believes are driving conversions, repeat rates, and greater overall platform spend offset by continued challenges across its core branded hotels segment. At Viator, the Citi projects high-teens growth on continued adoption, and while it projects an EBITDA loss in Q1, it looks for improving profitability trends throughout the year. The firm cites improving fundamentals for the target increase.
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