JPMorgan raised the firm’s price target on TripAdvisor to $25 from $18 and keeps a Neutral rating on the shares. The company’s Q4 results were strong but the expected guidance was not provided in light of the formation of the special committee and the evaluation of potential alternatives, the analyst tells investors in a research note. The firm believes TripAdvisor’s multi-year journey to transform brand Tripadvisor is still in early days and defending Viator’s leadership position will require strong execution, “all while a potential transaction could create distraction.”
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