TripAdvisor initiated with a Buy, $25 target at B. Riley

As previously reported last night, B. Riley initiated coverage of TripAdvisor with a Buy rating and $25 price target. The firm’s view reflects a stable core segment, which it believes will continue to generate meaningful free cash flow for “the foreseeable future,” along with a forecast for “robust growth” in Viator, which it calls “one of the best plays” on growth in experiences bookings.