Treasure Global announces an achievement in the e-commerce industry with ZCITY, its e-commerce subsidiary. ZCITY has become the first business in Malaysia to conduct a live commerce session on TikTok featuring a dynamic duo – a human host partnered with an artificial intelligence robot host, marking a significant leap forward in the realm of digital shopping experiences. “Today marks a historic moment not only for Treasure Global and ZCITY, but for the entire e-commerce industry in Malaysia. Our AI-human hosted TikTok Live Commerce has surpassed expectations, showcasing the immense potential of innovative technology in reshaping the way consumers interact with brands to enhance the shopping experience. This success underscores our commitment to pushing the boundaries of what’s possible and redefining the future of e-commerce,” said Sam Teo, Chief Executive Officer of Treasure Global Inc.
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