Treasure Global announced the launch of ZCITY’s Premium Store, responding to evolving consumer needs and aimed at enhancing gross profit and driving revenue for the Company. In addition, TGL is proud to share that ZCITY has received the silver trophy for Best eCommerce Solution at MARKETING-INTERACTIVE Asia eCommerce Awards 2023, demonstrating its commitment to excellence in the dynamic landscape of digital commerce. “Having observed the evolving trends and user behaviors of our 2.66 million users, we strategically developed the ZCITY Premium Store, an enhanced version of Zmembership. We believe the enhancements will not only retain our existing customers but will attract new users, enhancing overall engagement, as well as driving the growth in transactions and increase in gross profit,” said Sam Teo, Chief Executive Officer of Treasure Global.
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