Treasure Global’s Abe Yus to supply curry puffs to convenience store chain

Treasure Global announced that Abe Yus Malaysia announced its expansion plan to supply its best-selling curry puffs to the world’s largest convenience store. This strategic move marks a significant milestone in diversifying the group’s product offering channels and extending its distribution reach. The first phase of expansion will focus on supplying the high-selling curry puffs to 250 convenience stores in Malaysia. Subsequent phases will encompass additional store locations and introduce more products, signifying notable expansion into the F&B market, tapping into a new revenue stream through the extensive network of convenience stores. Abe Yus’ F&B group of businesses include the popular “Kari Puffs” from grab and go food carts, as well as the Abe Yus Warung Street food kiosks, Abe Yus Cafe restaurants, and Abe Yus Marts B2C online e-commerce delivery service. The chain currently has 12 outlets operating across Malaysia, with plans to open 35 outlets by the end of 2023 and 300 outlets to be opened over the next five years in the country. In addition, Abe Yus plans to expand further into the Southeast Asian market in the future.