Treasure Global announces it has launched it ZCITY App Merchant AI Engine

Treasure Global announced that it has launched its ZCITY App Merchant Artificial Intelligence Engine for its proprietary app, ZCITY, that will tailor highly personalized eVoucher deals for users. Collaborating with Boost, the regional full spectrum fintech arm of Axiata, Treasure Global will leverage the fintech’s extensive network of over 600,000 diverse merchants spanning various industries. This will support ZCITY’s user base growth significantly and expand its brand presence in the region while generating anticipated revenue growth. The AI engine will redefine ZCITY’s offering of eVoucher deals, by creating and deploying “Super Deals” eVouchers directly within the ZCITY App within the ZCITY user community. The Company expects introduction of the ZCITY App Merchant AI Engine and its collaboration with Boost to be a key revenue driver for Treasure Global Inc. Finally, the synergy between ZCITY’s users and merchants presents an additional avenue for revenue generation. Sam Teo, Chief Executive Officer of Treasure Global Inc, commented, “What sets the ZCITY Merchant AI Engine apart is, not only its ability to reduce inefficiencies of traditional pre-paid vouchers, but its capacity to generate invaluable data-driven insights. This data-driven approach promises to bridge the longstanding data gap within the industry, providing an effective, performance-based solution that delivers unprecedented value to both users and merchants. We believe this solution will serve as a key revenue driver for the Company. TGL remains committed to pushing the boundaries of technological innovation, empowering both users and merchants, while fostering financial inclusion and efficiency within the digital realm.”