TransUnion selected by Chicken Soup for the Soul’s advertising sales division

TransUnion (TRU) announced a partnership between its marketing solutions business, TruAudience, and Crackle Connex, Chicken Soup for the Soul Entertainment’s (CSSE) advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party “viewership” data and retarget viewers of Connected TV campaigns at Redbox kiosks nationwide. TransUnion’s audience insights, modeling and building solutions will enable Crackle and Redbox to: Generate audience insights to score their first-party data and improve monetization strategies. Extend audience reach beyond their known customers with advanced modeling capabilities. Build custom audiences using persistent identity-based signals, instead of relying on cookies, device IDs or other unstable identifiers. “This collaboration demonstrates how our marketing solutions business provides leaders across the media and marketing world the identity-backed audience solutions they need to reach people as simply and effectively as possible across all media, whether programmatic display or CTV, email or streaming audio,” said Julie Clark, senior vice president of the media & entertainment business at TransUnion.