TransUnion, MRI-Simmons collaborate to enable addressability

TransUnion announced a partnership with MRI-Simmons. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem. MRI-Simmons data can now be layered on to the TransUnion identity spine, enhancing MRI-Simmons’ 60,000 consumer variables for data enrichment and activation. Additionally, MRI-Simmons’ audiences are now available in TransUnion’s TruAudience Data Marketplace, enabling advertisers and publishers to reach precisely defined audiences in 80 million streaming households.