TransUnion, Magnite expand partnership to extend audience-based advertising

TransUnion (TRU) and Magnite (MGNI) are expanding their TruAudience Data Marketplace partnership beyond connected TV, CTV, to provide agencies, brands, and publishers with the opportunity to reach audiences across digital media channels including streaming video, audio, gaming, and digital-out-of-home, DOOH. TransUnion’s TruAudience Data Marketplace offers advertisers and brands audience solutions that cover over 80 million U.S.-connected homes. The solutions provide Magnite with audience building and targeting capabilities. “This expanded partnership with TransUnion further enhances our omnichannel audience capabilities to provide greater value to our clients,” said Kristen Williams, SVP, Strategic Partnerships, Magnite. “With privacy regulation changes underway and the pending retirement of third party cookies, the sell-side will play an essential role in audience enablement. By tapping into TransUnion’s TruAudience solutions through Magnite’s platforms, publishers and advertisers can continue to utilize audience-based advertising across all screens and formats.”