Macquarie raised the firm’s price target on Trade Desk to $100 from $77 and keeps an Outperform rating on the shares. Trade Desk bounced back from soft guidance last quarter to deliver a resounding beat and raise on Q4 results, and while management spoke of 2024 as a year of volatility given ad market changes, it expects these to work to its benefit, the analyst tells investors in a research note.
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