Trade Desk appoints Tim Sims as CCO, Jed Dederick as CRO

The Trade Desk announced changes to its senior leadership team to further advance the company’s growth strategy globally. Tim Sims is appointed to a new role as Chief Commercial Officer, and Jed Dederick is promoted to the role of Chief Revenue Officer. Both Sims and Dederick will report to Jeff Green, The Trade Desk’s Co-Founder and CEO. In the newly formed role as CCO, Sims is responsible for The Trade Desk’s global client services organization as well as the company’s global inventory teams. This new role brings together key commercial teams critical to the success of The Trade Desk’s growth strategy. A 10-year veteran of The Trade Desk, Sims has risen through the organization, most recently serving as the company’s CRO and prior to that as Senior Vice President, Inventory Partnerships. Dederick is promoted to the role of CRO, responsible for driving revenue generation across the organization globally. Prior to this role, Dederick was the Chief Client Officer, overseeing the company’s top brand and client relationships.