Tractor Supply needs to keep both city slickers, farmers, WSJ says

Tractor Supply built its business by selling tractor parts, animal feed and farm supplies to experience hobby farmers and ranchers, but the COVID-19 pandemic brought a surge in sales, driven by younger shoppers with less do-it-yourself and former city dwellers who moved to the country to hunker down with more space, The Wall Street Journal’s Sarah Nassauer writes. But as the pandemic boom in business fades and some shoppers pull back on discretionary spending, Tractor Supply, like many other businesses, is trying to keep its traditional customers happy while juggling the expectations of new ones, the author reports.