TMB leverages Magnite SSP, SpringServe Ad Server

Magnite announced TMB, Trusted Media Brands, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms, SSPs. SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. TMB’s portfolio of brands reaches more than 200 million consumers worldwide across every screen. "Our teams and technology support media owners across any and every screen and format and TMB is a great example of a content owner that can tap into the full extent of our offerings due to their scale," said Mike Laband, Senior Vice President of Programmatic Platforms at Magnite. "As TMB continues to increase their content offerings across streaming video, display and mobile, we’re eager to help them simplify workflows and unlock opportunities through programmatic."