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TKO Group, BRC Inc. announce multi-year marketing partnership

UFC, part of TKO Group (TKO), and Black Rifle Coffee Company (BRCC) announced a new multi-year marketing partnership. With the sponsorship, BRCC will bring its brand to fans at UFC’s biggest U.S. events, featuring on-site presence, broadcast integration, custom digital and social content, and more. This new agreement will entitle BRCC to be featured in every UFC event in the United States.

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