TikTok expanding online retail offerings with ‘Trendy Beat,’ FT reports

TikTok is broadening its retail offerings as Beijing-based parent company ByteDance, is selling products through the “viral video app,” wrote Cristina Criddle and Qianer Liu for the Financial Times. In a move to compete with competitors like Shein and Amazon (AMZN). “In recent weeks, UK users have begun to see a new shopping feature within the TikTok app called “Trendy Beat”, a section offering items that have proven popular on videos, such as tools to extract ear wax or brush off pet hair from clothing,” added the FT story. Publicly traded companies that may be impacted by this include Snap (SNAP), Meta Platforms (META), Twitter (TWTR), Amazon.com (AMZN), Shopify (SHOP), Etsy (ETSY) and PayPal (PYPL).