The Real Brokerage enhances revenue share plan to incentivize growth

The Real Brokerage announced that it is enhancing its revenue share program to give its agents the choice to partner to bring new agents into the company. Real’s Co-Sponsored Revenue Share program, which launches February 1, throughout the U.S and Canada, is designed to break down silos and encourage collaboration as the company continues its rapid expansion. It is believed to be the first of its kind in the industry. Until now, an agent joining Real was able to name only one sponsor, an existing Real agent who would receive a portion of the brokerage’s share of the agent’s commission split on the completion of a real estate transaction. Under the new program, an agent can be sponsored by up to two agents, with each agent sharing equally in a portion of Real’s split of the commission. "Our existing agents are our biggest source for attracting new agent talent. They are the reason we more than doubled our agent count in 2022," said Real Chairman and Chief Executive Officer Tamir Poleg. "At the same time, we are mindful of our overarching goal of building a culture that rewards both production as well as collaboration. Incentivizing agents to work together to recruit new team members aligns with our core values and will lead to increased teamwork and community-building beyond an individual’s established network. We believe that a culture built on economics can be very successful, but a culture based on economics and collaboration grows exponentially."