Temu, Shein replace Walmart, Target as Amazon’s competitive focus, WSJ reports

Temu and Shein have displaced Walmart (WMT) and Target (TGT) as focal points in internal Amazon (AMZN) meetings related to retail, as Amazon explores new promotional campaigns, The Wall Street Journal’s Sebastian Herrera reports. According to people familiar with the matter, Amazon executives are focusing on increasing the selection of items available for same-day delivery in categories such as electronics and exploring promotional campaigns that would emphasize reliability and delivery speeds. An Amazon spokeswoman said the company pays attention to competitors but staff “obsess over customers.” She said that Amazon’s competitive differentiator is its ability to deliver packages quickly across a range of products, a service that remains a priority for the company.