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Sweetgreen renames menu item following Chipotle suit, CNBC says
The Fly

Sweetgreen renames menu item following Chipotle suit, CNBC says

Sweetgreen (SG) said Thursday that it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill (CMG) to resolve a lawsuit brought by the burrito chain, CNBC’s Amelia Lucas reports. Chipotle filed the lawsuit, which claims that the salad chain’s "Chipotle Chicken Burrito Bowl" infringed on its trademark, in California federal court Tuesday, just days after the salad chain introduced the item, the author notes. A Sweetgreen representative said in a statement to CNBC Thursday that the company decided to rename the bowl to the "Chicken + Chipotle Pepper Bowl" to focus on the business and keep serving customers without distraction. Reference Link

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