Super League implements organizational enhancements

Super League announces the implementation of important organizational enhancements. This strategic move aligns with the escalating demand from global brands seeking Super League’s deep-rooted expertise and innovative approaches to engagement within emerging critical segments of the digital world. With average daily time spent by Gen Z on Roblox eclipsing time on Tik Tok, immersive web experiences and open gaming platforms have become pivotal for brands to achieve business growth. By responding to market needs, Super League ensures its continued ability to set the benchmark for excellence as a strategist, builder, and marketing and operating partner – shaping the future of brand engagement and immersive commerce for young generations. Through learning and evolution, Super League focused on optimizing the company’s workflows, enhancing internal and external communications, and curating its team structure and responsibilities. These adaptations are a testament to the company’s significant growth, having successfully executed nearly 200 immersive branded programs and campaigns in the past year. By elevating the company’s organizational architecture, Super League’s breadth of capabilities and commitment to innovation are woven more firmly into the fabric of every team, from strategy and creation to execution and measurement, all to ensure success for the company’s marquee roster of partners. The reimagined Client Partnerships team now champions brand and agency relationships, driving revenue through strategic alliances and multi-faceted partnerships. Concurrently, the Brand Strategy arm delves into deepening client connections, and building bespoke programs to resonate with partner ambitions. Program Management ensures seamless execution and insightful reporting, encapsulating the lifecycle of each project. The team behind Marketing Insights crafts compelling narratives, deriving strategies grounded in a solid foundation of data and consumer understanding. These departments are led by an all-female team of veteran digital executives, who collectively bring multiple decades of client service, strategy, partnership and execution experience to their roles. The Creative and Studio teams will continue their work in building premium immersive experiences, nurtured by an unparalleled network of creators and developers. On Roblox alone, experiences from creators in Super League’s network reach more than 140 million monthly active users. Together, these enhancements reflect Super League’s promise to bring powerful ideas to brands looking to enter and grow in the space, and then backstop the ideas through scalable and enduring end-to-end solutions.