Stitch Fix appoints Tony Bacos as chief product, technology officer

Stitch Fix (SFIX) announced that Tony Bacos is joining the company today as Chief Product and Technology Officer. Bacos will report to CEO Matt Baer and lead the Company’s technology, product, data science, security, and IT teams. In this role, Bacos will drive product innovation, engineering excellence and strategies to optimize the Stitch Fix client experience and grow the business. He will work with the team to utilize the Company’s advanced data science capabilities and stylist expertise to build deeper connections between stylists and clients, deliver even more engaging personalized experiences and unlock new opportunities to grow the business. Bacos was previously Chief Digital Officer at Frontdoor (FTDR), where he led the company’s digital transformation by modernizing its operations and reinventing the customer experience. Prior to that, he was Chief Product & Technology Officer at Amazon Fashion, where he led a successful turnaround of the business and the team responsible for all aspects of the shopping experience.