Stitch Fix announces Kofi Amoo-Gottfried joins board

Stitch Fix (SFIX) announced that Kofi Amoo-Gottfried, Chief Marketing Officer of DoorDash (DASH), has joined Stitch Fix’s Board of Directors, effective immediately. Prior to DoorDash, Amoo-Gottfried held various senior positions in brand and marketing at Meta and Bacardi. He also brings more than a decade of advertising experience from Leo Burnett and Wieden + Kennedy with brands such as Kellogg’s, Coca Cola and Nike. "We are pleased to welcome Kofi to our Board of Directors," said Elizabeth Spaulding, CEO of Stitch Fix. "We are excited for the deep customer, marketing channel and brand expertise that Kofi will provide as we continue to execute on our strategy to evolve Stitch Fix into the global destination for personalized shopping, styling and inspiration." "Stitch Fix’s mission of changing the way you get dressed so you can show up to the world as your most confident self really resonates with me. With its unique combination of expert stylists and advanced data science, Stitch Fix is well placed to capitalize on the appetite of consumers for experiences and expertise that help them discover the perfect items and outfits they wouldn’t have found by themselves.” said Amoo-Gottfried. "I’m looking forward to working with the Stitch Fix team."