Starbucks (SBUX) has hired a former Chipotle Mexican Grill (CMG) executive, Tressie Lieberman, to join on Nov. 4 as Chief Brand Officer, the company announced in an emailed statement. Lieberman, who was most recently Chief Marketing Officer at Yahoo, has also worked at Chipotle, where Niccol was previously CEO, and at Yum! Brands (YUM), where Niccol led the Taco Bell brand. In the statement, Niccol said Lieberman will help “reintroduce Starbucks to the world” and will lead marketing, product development, digital, creative and analytics.
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