Stagwell’s Anomaly Alliance enters agreement with WNP

Stagwell has reached an agreement to acquire WHAT’S NEXT PARTNERS, WNP, a French digital brand and marketing consultancy specializing in data-powered strategies, integrated communications, and creative content. WNP will become the first co-branded member of the Anomaly Alliance in a partnership model designed to expand Anomaly’s global footprint beyond its existing offices in New York, Los Angeles, Toronto, London, Berlin, and Shanghai. “2023’s exceptional new business pipeline made it clear Stagwell’s proposition resonates with clients,” added Mark Penn, Chairman and CEO, Stagwell. “We’re all-in on expanding our unique tech-forward approach to transforming marketing in France and Europe more broadly. In 2024, we’re excited to welcome tested leaders like WNP and Guy and to build a best-in-class European team to support our clients and our talent.”